A Bristlecone Holdings Company | Have a question?  +1 (844) 560-7421

About Us

I Do Lending was launched in September of 2014 in Reno, Nevada and is 1 of 5 brands under parent company, Bristlecone Holdings. Other brands consist of Wags Lending, Medly, Bristlecone Lending and One Road Lending. Bristlecone Holdings is a financial technology company currently operating in the consumer lending industry, offering lease purchases in a variety of niche markets. Our mission is to democratize the world of finance. We saw a growing problem growing in our nation, with millions of consumers getting locked out of traditional means of finance. With over 28 employees (and rapidly growing), Bristlecone Holdings is paving the way for how consumer leasing should be done. Please visit our parent site to learn more about our company.

Here are the Core Values which we constantly live by:


We innovate continually while embracing and driving change. We relentlessly push ourselves and our leasing technology forward to challenge outdated conventions and create better solutions for our customers and retail partners.


We empower customers with new ways to realize their dreams. While many in our nation are getting locked out of traditional means of financing, we have stepped in to provide solutions.


Our commitment to service begins with our employees who are not only our greatest assets but our most influential ambassadors. We serve our community with humility and respect, particularly the under-appreciated and over-looked. We aim to delight our customers with unexpectedly great service and dazzle our partners with performance beyond the call of duty. Customer service is an utmost priority for us. If at any point you are unhappy, we want to hear from you so we can assist.